Print Production - Planning - First Drafts

After picking the few best ideas from my brainstorming task, i began to think of ideas of how i might like my digipak to look. So i printed out some digipak templates and then drew on some of the rough ideas that i had. Overall i came up with two which use slightly similar images and colour styles as well as layouts.

Draft 1:


Draft 2:


As you can see these are just rough sketches of my ideas, this was to get just a breif sense of how it would look, after drawing these sketches and coming up with ideas, i made a more detailed draft using photoshop and the ideas that i have had to create more appealing drafts in order to gain accurate audience research.

This is a more detailed version of draft 1:


This is a more detailed version of draft 2:


As you can see, both of my drafts fit in with all of the ideas that i wanted to use to begin with and i think that it is important that i fill them with as many of those as i can.

Audience Research;
After making a more detailed version of the two drafts, i put both of them on facebook and asked people who are in my target audience what they thought of them and which they prefered. This is important as it will help me create my final idea and it will also allow me to find out if it is suitable for my target audience or not.

Here is the feedback i got for draft 1;


Here is the feedback i got for draft 2;


After getting better feedback on draft 1, i am going to use this as my main and final idea as it is the one that appeals mostly to my target audience.
As i am using this draft, i will take under and consider all of the comments that have been made about it and will change it accordingly for my final draft.

As well as this, to create a professional look, i want to use the same themes, colours, types of images, effects and layouts for my album advert.