Paolo Nutini - These Streets
With this CD cover, I like the use of silhouetting as it creates a sense of brand awareness - this would mean that even though the images aren't exactly clear of who they are; for example, the image on the right with his back to the camera, we would still know who the artist is. The four images are all different, which creates a random feel yet it shows that he has different sides and styles to him. The fact that he is carrying a guitar shows what type of music that his album is as well as complimenting the traditional indie look, however due to it being silhouetted this creates an entropic and unpredictable look.
The use of colours creates a modern twist as the colours are bright and exciting meaning that this would appeal to teenage audiences as well as elder audiences. The use of different block colours connote retro, as I think that is the style that they are aiming for, also the fact that they have used the black silhouetting makes the artist stand out more on the cover and this creates an redundant effect to the cover, which links in with the theory of Andrew Goodwin - that the focus would be on the
main artist. These colours and effects are featured on the back cover also, as you can see, this creates a professional feel to the CD cover as the style is shown throughout. Another thing that is used throughout are the fonts; the artists name "Paolo Nutini" is the most noticeable and decorative writing on the cover, showing that he is the artist, this would make it easier for audiences to identify, the use of serif font, again makes it
more noticeable in comparison to the album title "These Streets" and the list of songs on the back, which are quite plain. However, linking in with the image of the cover, the writing is all in black making it stand out against the coloured background, which creates a simplistic look to the cover. All Of the information about the label company and all of the rights, including bar-code, is all based around a smaller scale, as this is not what the audience would necessarily want to see, nor would it be the aspect that attracts them to the CD itself. The CD image is simple; black and white, which again creates a traditional and authentic look, it may seem at first that there is no link between colours, fonts or images from the cover to the disc, however the image of the star is featured on the side of the CD, which again creates a consistent style and theme throughout the digipak.
This is the CD advert for "Paolo Nutini - These Streets" as you can see the colours are persistent, however the advert has an extra block of black in which some of the songs are featured, this is to lure people by mentioning the most famous songs from that CD, again the fact that it is a black block of colour makes the information stand out as it is eye-catching. The fonts are exactly the same, and also is the layout and images, this is to keep a close reference from the CD cover to the advert, this will again create brand image as people would identify with it and would know instantly who's album they are buying as they would remember the images, colours and fonts which are exactly the same as the CD cover itself. This would also make it easier for audiences to find the CD. At the bottom, along the black block of colour, there are several websites and links which would attract a younger teenage audience as this would be another method of buying the album or previewing it, as well as this there is also an image of his single CD for "last request" which comes out a few weeks before the CD itself, again creating another sense of previewing.
Razorlight - Slipway Fires
With this CD cover, I like the use of lighting in the images and also the idea that each band member are equally as important on the front. This can be seen through the four images of each band member, however, due to the fact that the front man (top left) is shown wearing separate costume; light colours, in comparison to the other three who are wearing dark colours, and also on the back of the cover, there is only an image of him with a guitar, this creates a clear idea of who the lead singer of the band is. I like the way the the light is shown on the bands faces as because the
background is dark and a majority of their costumes are dark, I think it brings emphasis to their faces and expressions, creating an equal sense, similar to what Queen does with their album covers. The colouring of the CD with the background being darker colours, mostly being black, makes the writing and also the images of the band as well as the information of the CD, stand out. With the title and the song list being coloured bright red and a sans serif font, makes it stand out and also makes it easier to read for the audiences, which is consistent on both the back and the front cover. It connotes the writing to be important or perhaps serious. I also like the layout as it creates a symmetrical effect which connotes equality. However at the same time, it seems simplistic and straight forward which I think makes the cover stand out and easy to follow as there isn't too much going on.
Though the CD of the digipak has no relevance to the rest of it, I think it is an interesting and entropic way of styling one. As you can see it is made to look like a clock, however the numbers along it represent the song list. I think the colour of the CD makes it seem authentic and also classic, and this is also shown through the writing and the styling of the clock as it seems to be like calligraphy, which is a serif font. Though because the writing is decorative, it does make it harder to to read which could both some audiences.
Again, similar to the Paolo Nutini Advertisement, everything is persistent, it all appears the same as the CD cover; the fonts, however instead the writing is white rather than red, are exactly the same, and also is the layout and images, this is to keep a close reference from the CD cover to the advert, this will again create brand image as people would identify with it and would know instantly who's album they are buying as they would remember the images, colours and fonts which are exactly the same as the CD cover itself. This would also make it easier for audiences to find the CD. Again at the bottom, along the black block of colour, there are several websites and links which would attract a younger teenage audience as this would be another method of buying the album or previewing it. However the date in which the album comes out isn't very obvious and blends in with the rest of the writing and I want to try and avoid this.
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