Here is part of the storyboard that we made;
Friday, December 3, 2010
Music Video Planning - Storyboarding
As we are making a music video by ourselves, we need to make sure that we know what we are filming as well as all of the details that we may need to know whilst doing, which will make it more organised and easier to keep track of.
Here is part of the storyboard that we made;
Here is part of the storyboard that we made;
Music Video Planning - Costumes and Props
We began to think of ideas of costumes that we want our performers to wear, as I said before we wanted an ongoing theme throughout the video with both the band and also the actors/actresses, to get a rough idea of things that we might need for our performers and music video we made a quick brainstorm of costume ideas;
As we got a clearer idea of what we wanted our performers to look like we started to look around for costume ideas, and how we could get the costumes;
As we have had to change our ideas slightly, our costume list is still similar to the previous one however with a few alterations;
Chav Outfit:
- tracksuits
- caps
- accessive jewellery
- trainers
- branded sports tops/hoodies
Outfits of the other people:
- fashion clothing and tops
- suits
- casual wear - knitwear
- leggings
- boots
- jeans
Band Outfit:
- checked shirts
- grey scale colours
- black and yellow accessories
- jeans
- waistcoats
- plain white t-shirts
After brainstorming and thinking about what we wanted, we began to think where would be able to get these items and we asked around for some of them.
These are the items that we would be able to get from home:
- Tracksuit bottoms
- Jewellery
- Hoodies
- Knitwear
- Leggings
Borrowing:
- Caps - from Ryan Price - a friend
Actors Own:
- Suits - Carlo De Simone/Luke Clayton
- Waistcoat - Carlo De Simone
- Tracksuit
- trainers
- hoodies
- casual wear
- shirts
- black and yellow items
- jeans
We think by using the actors own clothing and our own, it is more cost effective as we wouldnt have to pay anything, however we have agreed that if any of the items were to get damaged or dirty in the process of making the video, we would clean them or dry clean them.
As we got a clearer idea of what we wanted our performers to look like we started to look around for costume ideas, and how we could get the costumes;
As we have had to change our ideas slightly, our costume list is still similar to the previous one however with a few alterations;
Chav Outfit:
- tracksuits
- caps
- accessive jewellery
- trainers
- branded sports tops/hoodies
Outfits of the other people:
- fashion clothing and tops
- suits
- casual wear - knitwear
- leggings
- boots
- jeans
Band Outfit:
- checked shirts
- grey scale colours
- black and yellow accessories
- jeans
- waistcoats
- plain white t-shirts
After brainstorming and thinking about what we wanted, we began to think where would be able to get these items and we asked around for some of them.
These are the items that we would be able to get from home:
- Tracksuit bottoms
- Jewellery
- Hoodies
- Knitwear
- Leggings
Borrowing:
- Caps - from Ryan Price - a friend
Actors Own:
- Suits - Carlo De Simone/Luke Clayton
- Waistcoat - Carlo De Simone
- Tracksuit
- trainers
- hoodies
- casual wear
- shirts
- black and yellow items
- jeans
We think by using the actors own clothing and our own, it is more cost effective as we wouldnt have to pay anything, however we have agreed that if any of the items were to get damaged or dirty in the process of making the video, we would clean them or dry clean them.
Music Video Planning - Location Permission and Images
As i said before, we did have some trouble finding somewhere that will allow us to have a food fight there, so instead we are having to change some of our ideas to allow the music video to work properly and professionally.
We asked a variety of places from town halls to community centres. We asked a local community centre which usually hold a lot of childrens parties so we thought that this would be our best chance;
This is the email that i sent to ask for permission;
This is the email that i got back;
For some of the video we planned to film it within a changing room, we have had a few ideas of where this could take place;
- the college changing rooms
- the local gym changing rooms
- our previous schools changing rooms
- the local swimming baths changing rooms
By the looks of it a majority of the video will take place outdoors, around several streets, parks and fields to create a realisitc look.
And as we cant find anywhere that will allow us to host a food fight we have had to change some of the ideas for the video, which is why we are going to feature our video mostly outdoors.
We also wanted a few studio shots of the band while they are performing, so we are going to find somewhere which will allow us to do that.
My partner Sophie, works below a photographers studio and he has agreed to letting us take some shots of the band there, this is ideal as he also has a variety or different coloured background drops which include the colours; black and yellow, which are the bands main colours.
This is barbourne park in which we think would be ideal for a scenic park for our music video
This is another park we think would go well; Cripplegate Park
This is a high rise style flat estate in St Johns which we think fits in with the theme of the song;
We asked a variety of places from town halls to community centres. We asked a local community centre which usually hold a lot of childrens parties so we thought that this would be our best chance;
This is the email that i sent to ask for permission;
This is the email that i got back;
For some of the video we planned to film it within a changing room, we have had a few ideas of where this could take place;
- the college changing rooms
- the local gym changing rooms
- our previous schools changing rooms
- the local swimming baths changing rooms
By the looks of it a majority of the video will take place outdoors, around several streets, parks and fields to create a realisitc look.
And as we cant find anywhere that will allow us to host a food fight we have had to change some of the ideas for the video, which is why we are going to feature our video mostly outdoors.
We also wanted a few studio shots of the band while they are performing, so we are going to find somewhere which will allow us to do that.
My partner Sophie, works below a photographers studio and he has agreed to letting us take some shots of the band there, this is ideal as he also has a variety or different coloured background drops which include the colours; black and yellow, which are the bands main colours.
This is barbourne park in which we think would be ideal for a scenic park for our music video
This is another park we think would go well; Cripplegate Park
This is a high rise style flat estate in St Johns which we think fits in with the theme of the song;
Music Video Planning - Meetings
15/12 - At the moment we are looking into locations, we have had a few ideas of where would be ideal for parts of our music video, however we are struggling with finding somewhere that would let us have a food fight, though we have insisted that we clean everything up and that we wouldn't break anything, and I fully understand why they wouldn't let us. We have tried almost everywhere, then we recently thought of The Lyppard Grange Centre, which hosts a number of children's party, at this point, this is our best bet. And if, when we ask for permission to film there, they decline, we will have to think of other ideas or do something similar to this elsewhere.
2/01/2011 As we couldnt find a location that would allow us to host a food fight, we have had to think of another idea;
We wanted to stick to the idea of chavs having their roles reversed so we can challenge the stereotype, and we also wanted to feature a smaller scaled foodfight, so we thought to feature two "chavs" having a picnic in a scenic park, and having other people from higher classed stereotypes come in to terrorise them, in which the foodfight starts. We still of course want to feature the band playing in a studio as it is one of the main conventions of a music video, and we also still want to feature the talking chins to give the video an amplified effect.
4/01/2011
Me and Sophie, my partner had to think of other ideas, so we started talking and thinking about different things and after finally deciding on a new idea we are confident that we can start filming as to plan.
2/01/2011 As we couldnt find a location that would allow us to host a food fight, we have had to think of another idea;
We wanted to stick to the idea of chavs having their roles reversed so we can challenge the stereotype, and we also wanted to feature a smaller scaled foodfight, so we thought to feature two "chavs" having a picnic in a scenic park, and having other people from higher classed stereotypes come in to terrorise them, in which the foodfight starts. We still of course want to feature the band playing in a studio as it is one of the main conventions of a music video, and we also still want to feature the talking chins to give the video an amplified effect.
4/01/2011
Me and Sophie, my partner had to think of other ideas, so we started talking and thinking about different things and after finally deciding on a new idea we are confident that we can start filming as to plan.
Music Video Planning - Casting and Performers
In our music video we intend to use the band who's song we are using featured in the video itself. Both us and the band agreed to this as they could then reuse the finished music video if they liked it, for their own personal use. They have said that we can meet up halfway which could either be in Worcester or in Birmingham, as my partner Sophie can drive, it shouldn't be a problem.
We both originally wanted to have the band featured as most "Indie" bands tend to be, meaning that we will then have some redundant and traditional aspects of the music video. And seeing as they already have the "indie" rock band style, this would be a more effective and simple way of featuring a band.
The band members are;
Jape
Burgle
Shanksy
Action
Character Performers/Actors
As well as featuring the band, we also wanted to have some actors/actresses to play parts of some "chavs". As we described before, this is what the song initially made us think of, and as we are going to challenge this stereotype, we wanted to find people that would seem versatile in several roles.
Carlo De Simone - main leader
As "chavs" are known to hand around in gangs, we thought it necessary to feature a main leader for the group. As Carlo is quite tall, and has a larger and more intimidating look about him, we thought he would be ideal for it. We also think that Carlo would be able to pull off several looks; formal and also "chav". I think he would be ideal as a main performer as he isn't shy, he has agreed to be in the video, and he has said that he is willing to give up time to be in our video.
Other Cast
These will also play part of a gang in our music video, however they will not be the main ones. I think they are well suited for the parts as they have agreed to be in it, they aren't shy, they're quite outgoing, and I think that they would be able to pull of versatile looks.
Luke Clayton
Paddy James
Georgia Ashmore
Leanne Pugh
Lee Price
We both originally wanted to have the band featured as most "Indie" bands tend to be, meaning that we will then have some redundant and traditional aspects of the music video. And seeing as they already have the "indie" rock band style, this would be a more effective and simple way of featuring a band.
The band members are;
Jape
Burgle
Shanksy
Action
Character Performers/Actors
As well as featuring the band, we also wanted to have some actors/actresses to play parts of some "chavs". As we described before, this is what the song initially made us think of, and as we are going to challenge this stereotype, we wanted to find people that would seem versatile in several roles.
Carlo De Simone - main leader
As "chavs" are known to hand around in gangs, we thought it necessary to feature a main leader for the group. As Carlo is quite tall, and has a larger and more intimidating look about him, we thought he would be ideal for it. We also think that Carlo would be able to pull off several looks; formal and also "chav". I think he would be ideal as a main performer as he isn't shy, he has agreed to be in the video, and he has said that he is willing to give up time to be in our video.
Other Cast
These will also play part of a gang in our music video, however they will not be the main ones. I think they are well suited for the parts as they have agreed to be in it, they aren't shy, they're quite outgoing, and I think that they would be able to pull of versatile looks.
Luke Clayton
Paddy James
Georgia Ashmore
Leanne Pugh
Lee Price
Music Video Planning - Research Alterations
Based on the feedback that i got from Facebook, this is how i will alter our ideas for our music video, to target our audience more efficiently, these are the areas in which can be altered.
1)Do you think these ideas would be predictable for this type of music?
One of the people that gave feedback; James Bacon, noted that we were using a well known stereotype, which is "chav". However, we are aware that we didn't make it very clear for our target audience, in our moodboard, taht we plan to change and challenge that stereotype. We want to do this by changing their normal costume, by this we mean dress them in suits and formal clothing rather than the expected tracksuits and gold jewellery. We are also going to place them in a "posher" exterior to make them seem a bit more upper class and sophisticated. We plan to use mise-en-scene to do this; like candles, smart clothes, and flowers.
3) What dont you like about the moodboard and the ideas?
Some of the feedback we got also suggested that we used more colour to make the music video seem more quirk, and we have taken this into account. In our video we plan to feature the band just as much as we plan to feature the performers, when the band are featured, we want to use the colours yellow and black as they are their band colours, we think that this would make a nice contrast to the rest of the video.
5) After listening to the song do you have any other ideas for the video?
It was suggested that we could use slow-motion shots of the foodfight as it is taking place. We thought that this would be really effective if it was used correctly, so we want to do it but make it amplified to the music that we are going to use.
1)Do you think these ideas would be predictable for this type of music?
One of the people that gave feedback; James Bacon, noted that we were using a well known stereotype, which is "chav". However, we are aware that we didn't make it very clear for our target audience, in our moodboard, taht we plan to change and challenge that stereotype. We want to do this by changing their normal costume, by this we mean dress them in suits and formal clothing rather than the expected tracksuits and gold jewellery. We are also going to place them in a "posher" exterior to make them seem a bit more upper class and sophisticated. We plan to use mise-en-scene to do this; like candles, smart clothes, and flowers.
3) What dont you like about the moodboard and the ideas?
Some of the feedback we got also suggested that we used more colour to make the music video seem more quirk, and we have taken this into account. In our video we plan to feature the band just as much as we plan to feature the performers, when the band are featured, we want to use the colours yellow and black as they are their band colours, we think that this would make a nice contrast to the rest of the video.
5) After listening to the song do you have any other ideas for the video?
It was suggested that we could use slow-motion shots of the foodfight as it is taking place. We thought that this would be really effective if it was used correctly, so we want to do it but make it amplified to the music that we are going to use.
Music Video Planning - Moodboard and audience feedback
I wanted to let my target audience get quite involved in terms of how my music video is made so i can get an idea of what type of music video it is, and what is actually in the video, this will help me target my audience successfully.
To give my target audience an idea of what the music video will feature, me and Sophie (my partner) made a moodboard containing all of the content that we want to use in our music video.
Here is our moodboard;
After making the moodboard i then uploaded it onto my Facebook account to get audience feedback; i put a link of the song along with it and asked the following questions;
1)Do you think these ideas would be predictable for this type of music?
2)What do you like about the moodboard and the ideas?
3)What dont you like about the moodboard and the ideas?
4)Do you think this could be a real music video?
5)After listening to the song do you have any other ideas for the video?
6)Do you think the moodboard and ideas are suitable for the song?
Here is the feedback i got from it;
To give my target audience an idea of what the music video will feature, me and Sophie (my partner) made a moodboard containing all of the content that we want to use in our music video.
Here is our moodboard;
After making the moodboard i then uploaded it onto my Facebook account to get audience feedback; i put a link of the song along with it and asked the following questions;
1)Do you think these ideas would be predictable for this type of music?
2)What do you like about the moodboard and the ideas?
3)What dont you like about the moodboard and the ideas?
4)Do you think this could be a real music video?
5)After listening to the song do you have any other ideas for the video?
6)Do you think the moodboard and ideas are suitable for the song?
Here is the feedback i got from it;
Improving Technology Skills
At the start of this week I set myself three targets to complete, to help develop my technology skills.
"1) I want to experiment with photo shop and I want to learn how all of the tools work, and what they do, secondly I want to experiment with the different filters, this would help with my print work and advert look more professional."
To do so, I have been looking up basic photo shop tutorials on Youtube in order to help me as I don't have much involvement with Photo shop outside of college.
I felt that this helped me quite a lot as with my print work I wanted to use unusual effects to make it stand out and become more eye-catching. After watching this I had a go at making a detailed first draft of how my digipak could look;
2) I want to learn how to use the lighting equipment, as I have never used it before, and this would help with the music video task.
I didn't really explore this as much as i could have; i watched a few tutorials on Youtube again, however i don't think these helped very much as i would have needed a more hands on demonstration as it does seem quite complicated.
3) I want to experiment with some of the effects that will be used within my music video - zooming in and out, focus pulls and tracking shots, with practise this would make my music video more professional and unique.
I had quite a lot of experience with a recording camera as I previous studied Film Studies, I know how a lot of the effects work, i just wanted a little more experience with it to make my music video seem a bit more professional. A friend of mine is still studying film studies and has to use a camera for her coursework, whilst she was recording it, she took me through what effects she would be using, and showed me a few which i didn't know. I think with this it has given me a wider range of effects to use in my music video as well as giving me a bit more personal knowledge of how to work the cameras.
"1) I want to experiment with photo shop and I want to learn how all of the tools work, and what they do, secondly I want to experiment with the different filters, this would help with my print work and advert look more professional."
To do so, I have been looking up basic photo shop tutorials on Youtube in order to help me as I don't have much involvement with Photo shop outside of college.
I felt that this helped me quite a lot as with my print work I wanted to use unusual effects to make it stand out and become more eye-catching. After watching this I had a go at making a detailed first draft of how my digipak could look;
2) I want to learn how to use the lighting equipment, as I have never used it before, and this would help with the music video task.
I didn't really explore this as much as i could have; i watched a few tutorials on Youtube again, however i don't think these helped very much as i would have needed a more hands on demonstration as it does seem quite complicated.
3) I want to experiment with some of the effects that will be used within my music video - zooming in and out, focus pulls and tracking shots, with practise this would make my music video more professional and unique.
I had quite a lot of experience with a recording camera as I previous studied Film Studies, I know how a lot of the effects work, i just wanted a little more experience with it to make my music video seem a bit more professional. A friend of mine is still studying film studies and has to use a camera for her coursework, whilst she was recording it, she took me through what effects she would be using, and showed me a few which i didn't know. I think with this it has given me a wider range of effects to use in my music video as well as giving me a bit more personal knowledge of how to work the cameras.
Monday, November 29, 2010
Print Production - Planning - Final Idea
After putting both of my digipak drafts on Facebook, and finding which they preferred, i am going to take into account all of the critisism and ideas that was brought up.
As my target audience liked the fact that it was eyecatching due to the yellow and black colouring, i want to keep this colour scheme as it is quite simple yet stands out. Overall i got really good feedback and there wasn't many new suggestions of how to change it, however, it was said that there is maybe a little too much block colours, so i will make the blocks of black colouring smaller. It was also suggested that i add a little something to the CD holder to make that a little more attractive, so i will increase the size of the writing, and add the bands logo to keep the simplistic style, which would also increase the brand awareness of the band and its logo.
As my target audience liked the fact that it was eyecatching due to the yellow and black colouring, i want to keep this colour scheme as it is quite simple yet stands out. Overall i got really good feedback and there wasn't many new suggestions of how to change it, however, it was said that there is maybe a little too much block colours, so i will make the blocks of black colouring smaller. It was also suggested that i add a little something to the CD holder to make that a little more attractive, so i will increase the size of the writing, and add the bands logo to keep the simplistic style, which would also increase the brand awareness of the band and its logo.
Print Production - Planning - Photo-shoot & Editing
Originally i had planned to use the band, who has given us permission to use their song for our music video, in our printwork. However as they live in Birmingham, it is hard to arrange a time before Christmas to meet up with them and take the photos for our print work. After finding this out, i asked a friend of mine; Brett Roberts, to help me out and let me take pictures of him to use in my print work. Luckily he agreed to it.
These are the best images;
At first i was hesitant as the fact that Brett is not in the band would be blatently obvious when making the music video, so i thought of doing silhouettes, i thought it would make a nice effect to the iamge and would make them stand out and become bolder, this will be edited on photoshop.
Here are a few of those pictures edited to silhouettes, and these are the images that will be used for my print work;
I want to make my own Record Company Logo so I have created one on www.logomaker.com, this is a free software which enables anyone to create their own and unique company logos. This is my logo;
These are the best images;
At first i was hesitant as the fact that Brett is not in the band would be blatently obvious when making the music video, so i thought of doing silhouettes, i thought it would make a nice effect to the iamge and would make them stand out and become bolder, this will be edited on photoshop.
Here are a few of those pictures edited to silhouettes, and these are the images that will be used for my print work;
I want to make my own Record Company Logo so I have created one on www.logomaker.com, this is a free software which enables anyone to create their own and unique company logos. This is my logo;
Print Production - Planning - First Drafts
After picking the few best ideas from my brainstorming task, i began to think of ideas of how i might like my digipak to look. So i printed out some digipak templates and then drew on some of the rough ideas that i had. Overall i came up with two which use slightly similar images and colour styles as well as layouts.
Draft 1:
Draft 2:
As you can see these are just rough sketches of my ideas, this was to get just a breif sense of how it would look, after drawing these sketches and coming up with ideas, i made a more detailed draft using photoshop and the ideas that i have had to create more appealing drafts in order to gain accurate audience research.
This is a more detailed version of draft 1:
This is a more detailed version of draft 2:
As you can see, both of my drafts fit in with all of the ideas that i wanted to use to begin with and i think that it is important that i fill them with as many of those as i can.
Audience Research;
After making a more detailed version of the two drafts, i put both of them on facebook and asked people who are in my target audience what they thought of them and which they prefered. This is important as it will help me create my final idea and it will also allow me to find out if it is suitable for my target audience or not.
Here is the feedback i got for draft 1;
Here is the feedback i got for draft 2;
After getting better feedback on draft 1, i am going to use this as my main and final idea as it is the one that appeals mostly to my target audience.
As i am using this draft, i will take under and consider all of the comments that have been made about it and will change it accordingly for my final draft.
As well as this, to create a professional look, i want to use the same themes, colours, types of images, effects and layouts for my album advert.
Draft 1:
Draft 2:
As you can see these are just rough sketches of my ideas, this was to get just a breif sense of how it would look, after drawing these sketches and coming up with ideas, i made a more detailed draft using photoshop and the ideas that i have had to create more appealing drafts in order to gain accurate audience research.
This is a more detailed version of draft 1:
This is a more detailed version of draft 2:
As you can see, both of my drafts fit in with all of the ideas that i wanted to use to begin with and i think that it is important that i fill them with as many of those as i can.
Audience Research;
After making a more detailed version of the two drafts, i put both of them on facebook and asked people who are in my target audience what they thought of them and which they prefered. This is important as it will help me create my final idea and it will also allow me to find out if it is suitable for my target audience or not.
Here is the feedback i got for draft 1;
Here is the feedback i got for draft 2;
After getting better feedback on draft 1, i am going to use this as my main and final idea as it is the one that appeals mostly to my target audience.
As i am using this draft, i will take under and consider all of the comments that have been made about it and will change it accordingly for my final draft.
As well as this, to create a professional look, i want to use the same themes, colours, types of images, effects and layouts for my album advert.
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